Unveiling COPA90's Increased Cryptomedia Football Offering
Over recent years, cryptocurrencies, and more specifically NFTs, have become a fascinating and evolving landscape with increasing relevance for the world of football.
With COPA90 at the vanguard of football fan culture, we announced the appointment of Petrit Berisha to the newly created role of Head of Cryptomedia. The historic appointment reflects the way this nascent technology plays a role in fan engagement, as football supporters discover new ways to engage with their passion in a digital way. The story made a huge impact in the sports business B2B trade media as one of the hottest talking points in the industry.
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The summer of 2021 was a huge one for COPA90 as further evidence of the evolution of the business. Ahead of UEFA Euro 2020, TikTok partnered with COPA90 as the lead content partner to bring fan-first football content to its communities.
We supported COPA90 throughout the summer to tell their story across influential B2B and mainstream business media, including features on Sky News Business and in Digiday.
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COPA90 and TikTok as the Home of Football During UEFA Euro 2020
COPA90 partnered with Chelsea Football Club to create “Chelsea Creates”, a pioneering campaign to celebrate and showcase the most exciting creative talent in London.
Spanning 15 weeks, the “Chelsea Creates” project featured eye-catching collaborations across the fields of music, art and design, each linked to Chelsea FC and framed around London derbies for the men’s and women’s teams.
As part of an integrated campaign, MatchFit targeted media within the lifestyle, creative and marketing trades to place coverage in a new sector for the football club.
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Celebrating London’s Most Creative Talent for “Chelsea Creates”
COPA90 partnered with EA SPORTS to launch #StayHomePlayTogether – a series of FIFA 20 matches between leading European footballers, hosted by Rio Ferdinand.
With no access to players, we ensured that COPA90 and EA SPORTS’ content and initiative dominated the media market in the face of organic matches and copycat competitions.
Using the video content from Mason Mount vs Declan Rice, we transcribed the players’ conversations with Rio to identify newsworthy quotes and lines. The transcriptions were proactively shared with our football media contacts, on the condition they ran COPA90 messaging and content.
Using just one film, we delivered more than 75 pieces of editorial coverage across UK and global media, with each piece linking directly to COPA90’s YouTube channel, and including branded messaging.
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Helping Football #StayHomePlayTogether