Thursday 7th October 2021
MatchFit Appointed by Football Media Brand COPA90
We are delighted to announce that leading football culture and media brand COPA90 has appointed MatchFit as its brand PR agency into 2022.
We will lead on brand communications for COPA90, with a clear remit to showcase the business’ position as the authentic voice of football fans within trade and consumer media.
COPA90 has enjoyed a strong year, cementing its reputation as a truly fan-first global football media company at the forefront of fan engagement, reaching more than 70 million fans around the world every month. Famous for the popularity of cultural football content distributed across their owned channels, COPA90’s client offering has evolved to include a full-mix solution including industry-leading research, strategic counsel, creative services, production and live experiences with clients including the likes of Pepsi, Budweiser, TikTok and A.S. Roma.
The ongoing relationship comes after collaborations on several previous COPA90 client projects across the likes of EA Sports and Chelsea Football club, as well as supporting the promotion of the football business’ move into Cryptomedia and editorial work such as ‘Sunday’, a film produced in collaboration with Mind, the mental health charity.
Simon Joyce, Chief Business Officer for COPA90 said:
“We are looking forward to working more closely with MatchFit as we look towards a two-tournament year in 2022 with both Women’s Euros and Men’s World Cup., This is a very exciting period for COPA90 as we look to further embed ourselves into the fabric of football as the authentic voice of football fans around the world, and continue to deliver award-winning campaigns for our brilliant clients.”
Donald Parish, Co-Founder of MatchFit, said:
“COPA90 has a special relationship with all those who love football, so we are thrilled that MatchFit will be helping the brand leverage this status and demonstrate the impact of its service offering for their clients. COPA90 is here to entertain, inform and celebrate football and its fans. This adds a world-class cultural led brand to a client list in football that also includes leading brands and rightsholders both on and off the pitch.”