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Unveiling Serie A Football on LiveScore

LiveScore secured the first rights package for their new OTT live streaming service, with the headline news that every remaining Serie A match of the 2019/20 season will be streamed on the LiveScore app.

 

Despite the announcement being made during a saturated football and sports marketing trade news agenda, and with the Premier League restarting on the same day following the COVID-19 break, we exploited the opportunity to focus on the feast of football now available to UK football fans.

 

The story delivered blanket coverage in trade press, and significant consumer presence with over 230 news articles referencing that viewers can watch the matches for free by downloading the LiveScore app.

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Bringing Back Elite Tennis with LiveScore

LiveScore announced title sponsorship of the ‘LiveScore Cup’, featuring World Number 3 Karolina Pliskova, as live professional tennis made a return to the court this month. Based in the Czech Republic and with no UK involvement, in the tournament – the challenge was to deliver domestic editorial coverage during a time of unprecedented industry news during the COVID-19 situation.

 

In addition to the sponsorship announcement and in-tournament reporting, we placed strategic media interviews with Karolina Pliskova with the Daily Telegraph and Press Association, ensuring cut-through of the competition in the UK market. We proactively positioned the competition to media as a good-news story as elite sport returns.

 

Despite being a short exhibition tournament, the LiveScore Cup was featured in more than 270 different media titles, returning over 900 pieces of editorial coverage during the tournament week, demonstrating the power of sponsorship.

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