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Unveiling Cristiano Ronaldo as LiveScore's Official Global Brand Ambassador

We announced the exciting news that LiveScore had signed Cristiano Ronaldo as its Official Global Brand Ambassador.

 

This was a huge brand story of significant interest to global sports trade media, as the latest evidence of LiveScore’s evolution from a leading real-time sports updates providers into a truly global sports media business. 

 

To supplement the story for global consumer media exclusive Cristiano Ronaldo quotes were seeded to football media leading to more than 200 pieces of coverage at launch. 

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Amplifying LiveScore Role as Official Global Partner of LaLiga

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As Official Scoring Partner for LaLiga Santander, LiveScore enjoys an enviable set of rights and association with one of the most popular domestics leagues in world football. The challenge is how to leverage this effectively to grow its userbase and convert Spanish football fans to download the LiveScore app. 

 

We created a season-long activation plan based around a series of leading LaLiga current playing talent and legends. At the core of the activation campaign will sat the LiveScore Skills Challenge Series, featuring a number of leading players including Ivan Rakitic, Saul Niguez and Samuel Chukwueze compete in a number of challenges which tested their speed, accuracy and simplicity. 

 

The content was captured on location in Spain across September 2020 and amplified across the season alongside a supporting global PR campaign, with over 400 pieces of LiveScore-branded coverage landing in UK, Spain, and multiple other key markets around the world.

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Unveiling Serie A Football on LiveScore

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LiveScore secured the first rights package for their new OTT live streaming service, with the headline news that every remaining Serie A match of the 2019/20 season will be streamed on the LiveScore app.

 

Despite the announcement being made during a saturated football and sports marketing trade news agenda, and with the Premier League restarting on the same day following the COVID-19 break, we exploited the opportunity to focus on the feast of football now available to UK football fans.

 

The story delivered blanket coverage in trade press, and significant consumer presence with over 230 news articles referencing that viewers can watch the matches for free by downloading the LiveScore app.

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Bringing Back Elite Tennis with LiveScore

LiveScore announced title sponsorship of the ‘LiveScore Cup’, featuring World Number 3 Karolina Pliskova, as live professional tennis made a return to the court this month. Based in the Czech Republic and with no UK involvement, in the tournament – the challenge was to deliver domestic editorial coverage during a time of unprecedented industry news during the COVID-19 situation.

 

In addition to the sponsorship announcement and in-tournament reporting, we placed strategic media interviews with Karolina Pliskova with the Daily Telegraph and Press Association, ensuring cut-through of the competition in the UK market. We proactively positioned the competition to media as a good-news story as elite sport returns.

 

Despite being a short exhibition tournament, the LiveScore Cup was featured in more than 270 different media titles, returning over 900 pieces of editorial coverage during the tournament week, demonstrating the power of sponsorship.

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