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Wednesday 1st July 2020

LiveScore Appoints MatchFit as Retained PR Agency

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We are delighted to announce that LiveScore, one of the world’s leading real-time sports updates and streaming services, has appointed MatchFit as its retained PR support following a competitive agency pitch process.


We will lead on proactive communications and sponsorship PR activation for LiveScore, as the brand reinforces its standing as the go-to destination for fast and reliable sports coverage for its global audience of 56 million monthly active users. MatchFit will also create PR campaigns in support of LiveScore’s sponsorship portfolio, including their role as Official Global Scoring Partner of LaLiga in Spain.


The partnership has already hit the ground running as we recently announced the launch of LiveScore’s new free-to-air OTT live streaming service, which feature initial rights to all matches in Italy’s Serie A football season, through to the climax of the current 2019/20 campaign. LiveScore also helped facilitate the return of elite women’s tennis in May via the creation of the innovative LiveScore Cup, won by World Number 3 Karolina Pliskova.


Ric Leask, Marketing Director for LiveScore said:

“We are delighted to have appointed MatchFit as our PR agency, kicking off an exciting new partnership together. Throughout the process we were impressed with MatchFit’s creativity, understanding of our brief and cultural fit with our business. Complementing their core Founding Partners with further leading specialists, MatchFit has assembled a best-in-class team which has already got off to a fantastic start.”


Donald Parish, Co-Founder of MatchFit, said;

“We are incredibly proud to announce our new relationship with LiveScore, at an extremely exciting time for both companies. Now, more than ever, world events show our appetite for live sport is insatiable, with 2 million active UK users demonstrating that LiveScore is already an essential part of the experience. LiveScore is one of the world’s most exciting global digital sports brands, and we can’t wait to demonstrate how PR and sponsorship can further amplify that growth.” 


Will Mitchell, Co-Founder of MatchFit, said;

“This is an extremely exciting win for MatchFit, and further validation of our unique model which offers big-agency thinking allied to a personal and nimble virtual agency approach. Using our trusted network of best-in class sector specialists, we’ve created a bespoke team for LiveScore, who we are hugely looking forward to working with.”

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