Helping Parents and Kids Discover Football Play
Challenged by The FA with raising awareness of their kids football app FA SuperKicks, our campaign focussed on new research into the lives of 2,000 parents with 5-8 year old children.
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Revealing that four out of five parents [78%] admit they will have difficulty keeping their children entertained throughout the summer, our story delivered more than 300 pieces of coverage which positioned The FA SuperKicks as a great solution.
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Flying the Flag for LGBT+ Inclusion in Sport
Tasked with demonstrating Aviva’s role as a leading brand in support of LGBT+ inclusivity, we teamed up with iconic TV cook and Norwich City owner Delia Smith to release her exclusive “Rainbow Laces Cake” recipe.
Our creative campaign delivered strong standout during Stonewall’s 2018 Rainbow Laces campaign, positioning Aviva and Norwich City as leading voices on the issue.
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Motivating Aviva to Come Out Active!
Responding to research that 4 in 10 LGBT people feel sport isn't welcoming or inclusive, we created and delivered Aviva's 'Come Out Active' activation, in support of Stonewall's annual Rainbow Laces campaign.
The activity saw 1990s fitness icon Mr. Motivator surprise Aviva employees with a flash workout session outside their London office! With over 16,000 Aviva employees encouraged to lace up for a wellness class at work, the campaign sent a message loud and clear that inclusion is at the heart of Aviva's working life.
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Unlocking the Power of Personalised Wellness
Using PR, we have worked with fitness and nutrition genetics brand DNAfit to transition from a background in elite sport, into a mass consumer offering.
Spanning a robust press office to developing collaborative campaigns with brand advocates such as Rio Ferdinand, we have helped DNAfit empower the nation to live happier, healthier lives through personal genetic insights.
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Tackling the Stigma of Mental Health in Football
Working alongside EFL and their charity Mind, we used the hook of World Mental Health Day to highlight the positive role football can play in tackling this issue.
The live exhibit at Kings Cross Station used four footballers to creatively dramatise the statistic that 1 in 4 people will suffer a mental health problem in the UK this year.
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