AMPLIFYING LIVESCORE’S ROLE AS OFFICIAL PARTNER OF LALIGA
As Official Scoring Partner for LaLiga Santander, LiveScore enjoyed an association with one of the most vibrant and exciting leagues in the world. But, in the middle of the COVID pandemic, how could the brand truly connect with its audience at a time when stadiums were empty and live-experience activations weren’t possible?
We created and executed a season-long activation plan starring a leading cast of LaLiga current playing talent and legends which included Ivan Rakitic, Marc Bartra, Saul Niguez and Patrick Kluivert.
Over 50 pieces of content were captured on location in Spain, and amplified throughout the season across owned digital and social channels alongside a supporting global PR campaign.
The activation plan delivered over 400 pieces of LiveScore-branded coverage for the sponsorship, across Spain, UK and other global markets in titles such as MARCA, MailOnline, FourFourTwo and The Sun.
Connecting sports fans to their heroes.