HELPING DNAFIT UNLOCK THE POWER OF PERSONAL WELLNESS

BRIEF

IDEA

RESULTS

DNAfit burst onto the scene as the concept of understanding personal genetics for bespoke fitness and diet was introduced. But how could the brand transition from a perception of being only for elite sportspeople, to being relevant for mainstream consumers?

We instigated a proactive features and press office approach which introduced the brand to mainstream media, highlighting the impact personalised wellness can have.

This was blended with collaborative campaigns with brand advocates such as Rio Ferdinand, who joined the mission to help DNAfit empower the nation to live happier, healthier lives through personal genetic insights.

With the impact of PR making a clear contribution to product sales, DNAfit continued to demonstrate considerable growth, before being acquired by global health company Prenetics.

MATCHFIT MISSION

Using sport and wellness to help people live healthier lives.