HELPING THE HOME NATIONS TO EAT WELL, PLAY WELL WITH M&S

BRIEF

IDEA

RESULTS

M&S Food has partnered with the England, Scotland, Wales and Northern Ireland national football teams to use the power of football to help families make healthier choices. We were tasked with amplifying the sponsorship across earned media.

We’ve worked with M&S to coordinate a series of media events across England and Wales, taking ambassadors Rob Page, Andy King and Fara Williams to visit grassroots football clubs, driving engagement with the Eat Well, Play Well programmes.

Hundreds of pieces of coverage across national and regional broadcast and mainstream media, driving awareness of and entries into the Eat Well, Play Well promotion.

MATCHFIT MISSION

Helping people live happier, healthier lives through sport.