HIGHLIGHTING THE INSPIRING GROWTH OF PARA FOOTBALL
BRIEF
IDEA
RESULTS
The England Football family stretches far beyond the elite men’s and women’s teams. Now can be found a rich and diverse community, with inspiring Para teams representing England in a number of categories. How could we use these stories to demonstrate that football is truly for everyone?
We have worked with The FA to highlight a number of proactive campaigns, using training camps to showcase the incredible stories which sit behind the existing Blind, Deaf and Cerebral Palsy England teams.
Working with media across nationals, sport, broadcast and trade sectors we have landed impactful coverage with the goal of inspiring the Para audience to experience football on their terms.
One huge highlight saw us partner with C4’s ‘The Last Leg’ show, with comedian Rosie Jones reporting from the England Cerebral Palsy team camp.
MATCHFIT MISSION
Demonstrating that sport is accessible for all.