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LAUNCHING THE ‘BIGGEST EVER FOOTBALL SESSION’ FOR THE FA
BRIEF
IDEA
RESULTS
Every child should have the right to play football. Sounds obvious doesn’t it? However, with millions of girls in the UK still not receiving equal access to the beautiful game, we were charged with supporting The FA on their mission to #LetGirlsPlay.
We worked with The FA to amplify the ‘Biggest Ever Football Session’, as over 90,000 girls (enough to fill Wembley Stadium!) across the country united to take part in a simultaneous football experience.
The ‘Biggest Ever Football Session’ had an excellent impact in the media, with the #LetGirlsPlay campaign covered by the likes of BBC News, ITV London, Sky Sports News, talkSPORT and PA Media.
MATCHFIT MISSION
Making sport more open and accessible for all.
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