LIVESCORE IDENTIFIES ‘FOMS’ – ‘THE FEAR OF MISSING SCORES’
BRIEF
IDEA
RESULTS
LiveScore is the ultimate companion for football fans, keeping millions of fans around the world connected to the moments that matter most. How could we bring this brand truth to life ahead of a massive sporting winter?
On the eve of the World Cup, we revealed the new phenomenon set to sweep through the nation - ‘FOMS’ – ‘The Fear of Missing Scores’.
Polling 2,000 football fans, we used data and case studies to reveal the most surprising and amazing places football fans have experienced ‘FOMS’, headlined by FIFA World Cup 1998 and Final goalscorer Emmanuel Petit.
With standout coverage across national and sport media, our FOMS activation made LiveScore an unavoidable part of the World Cup build-up, with the integrated campaign rooted in the brand’s product USP as a real-time sports update provider.
MATCHFIT MISSION
Recognising the role that sport plays within the lives of people.