PAINTING A RECORD-BREAKING WSL SEASON INTO HISTORY
BRIEF
IDEA
RESULTS
The Barclay’s Women’s Super League enjoyed a record-breaking season in 2022/23, with attendances up by 170% and viewing figures at an all-time high.
As the on-pitch action came down to a crescendo with a four-way race for the title, MatchFit was briefed to work with The FA on a proactive press office campaign to maximise the noise around the season finale.
Amidst a month-long campaign leveraging angles and access in the lead-up to the final weekend, as a fitting culmination we worked with The FA to commission an exclusive mural artwork in celebration of Chelsea FC’s achievement as winners of a record-breaking WSL.
The 13ft design was featured on Portobello Road for one week, with local star and player of the year Guro Reiten as a triumphant showcase.
The mural made a huge splash as part of a massive week for The WSL, with hero coverage with the likes of BBC Sport, ITV London, BBC London, Sky Sports News and OneFootball.
MATCHFIT MISSION
Continuing to build the massive momentum around women’s football, helping everyone to love sport as much as we do.