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PROVIDING A PLATFORM FOR LGBTQ+ FAN GROUPS AT THE WORLD CUP

BRIEF

IDEA

RESULTS

Shine a light on some of the issues facing LGBTQ+ football fans at the Qatar World Cup internally at LiveScore Group and externally using LiveScore’s platforms

We created a LiveScore Group interview series with internal staff members for LinkedIn content, and external LGBTQ+ fan groups, charities and campaigners, all ultimately looking to provide context and viewpoints of the LGBTQ+ community on the tournament and the issues it has thrown up.

Four partners were worked with for internal and external content, two internal staff members were provided a platform to air their views.

MATCHFIT MISSION

Showcasing that football is for all, no matter your background.

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