REVEALING THE DEFINITIVE ‘G.O.A.T. INDEX’ FOR LIVESCORE
BRIEF
IDEA
RESULTS
The question of the “G.O.A.T” is a timeless debates in football. LiveScore had pinned their colours to the mast by unveiling Cristiano Ronaldo as their Official Global Brand Ambassador. But could we prove they’d backed the right man?
Working with leading mathematician and algorithm developer, Professor Tom Crawford from The University of Oxford, we created 'The LiveScore G.O.A.T. Index’.
Using a range of data points and independent inputs, Professor Tom analysed 20 of the most iconic players of all time before verifying Cristiano Ronaldo as the undisputed ‘Greatest Of All Time’.
The concept and execution entered the parlance of football debate around the world, and placed LiveScore at the heart of the conversation. Our campaign fuelled fan debate, with more than 200 pieces of global coverage spanning print, online, broadcast and podcasts.
MATCHFIT MISSION
Facilitating sport’s role as entertainment within people’s lives.