STAGING THE ULTIMATE UEFA CHAMPIONS LEAGUE FINAL PREVIEW WITH LIVESCORE
BRIEF
IDEA
RESULTS
As we came to the end of the 2022/23 season, we were briefed to celebrate the finale of another UEFA Champions League season which has seen LiveScore provide free-to-air broadcast coverage to users in Ireland.
LiveScore helps its millions of users around the world get closer to the moments that matter more. Just days out from what promised to be another epic UEFA Champions League Final, we took the chance to celebrate with an all-star line-up in Dublin. Expertly chaired by Conor McNamara, fans and media descended on an exclusive Final preview, headlined by Brighton’s rising Irish star Evan Ferguson, UCL winner and Manchester Utd legend Denis Irwin, and former Rep. of Ireland captain and Women’s Champions League winner Emma Byrne.
Involving PR, social and editorial departments at LiveScore, the ‘Final Fan Preview Event’ was a truly integrated activation which leveraged the brand’s unique assets and rights. With a clean sweep of Irish print newspaper coverage, and online coverage in a swathe of influential lifestyle titles such as Joe.ie and Balls.ie the event delivered massive value and awareness of LiveScore’s free-to-air offering.
MATCHFIT MISSION
Reinforcing that sport is for entertainment, and bringing fans closer to the action than before.