UNVEILING CRISTIANO RONALDO FOR LIVESCORE
BRIEF
IDEA
RESULTS
In May 2021, Cristiano Ronaldo was signed as Official Global Brand Ambassador for LiveScore. This unique opportunity presented the chance to distribute the announcement to global media, with universal appetite for Ronaldo-related news ever-present.
This was a huge brand story of significant interest to global sports trade media, as the latest evidence of LiveScore’s evolution from a leading real-time sports updates providers into a truly global sports media business.
To supplement the story for global consumer media exclusive Cristiano Ronaldo quotes were seeded to football media leading to more than 200 pieces of coverage at launch.
As expected, the announcement was well received by global B2B media in the Sport Business, OTT, Digital Video & Brand/Marketing sectors, with 51 pieces of coverage secured. 96% of all articles referenced both LiveScore and Ronaldo in the headline, while over half included a branded image.
Having distributed our packaged Ronaldo quotes and announcement detail to B2C media, over 500 pieces of LiveScore-branded coverage was secured in titles around the world including GOAL, SPORTbible, MailOnline, Sky Sports and AS.
MATCHFIT MISSION
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