MatchFit         [mætʃ ˈfɪt] 



The state which allows you to perform at your best.

Our journey started as colleagues in a past-agency life. Straight away we realised our shared values, and a drive to deliver brilliant work through the power of sport. 


Now, as Co-Founders of MatchFit, we are working with some of the best clients in football, using PR and sponsorship to tell the stories that matter most to them. 


Fully independent and free from conflicts of interest, we pride ourselves on being genuine extensions of our clients’ teams, underpinned by a model that is truly MatchFit for the modern age. 


It’s time to get MatchFit

The Founders

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Will Mitchell

My relationship with football is not unique, but it is personal. Like many others it is one of both joy and frustration, but above all a real sense of belonging.


Amid challenging times for the world, regardless of background or beliefs, few things unite us more than a shared love of football.


My career has shown me first-hand the power sport has to inspire, educate and entertain, and has truly shaped my life.


Now, with MatchFit, I relish the chance to make this happen every day alongside brilliant partners - our clients.

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Donald Parish

My life has always been intertwined with the world of sport.


There are the memories that defined my childhood. You’ll have yours. For me it was climbing out of bed to watch the 1990 World Cup Semi-Final, awe at the majesty of the Barcelona Olympics, disbelief as the Ashes finally came home.


Both playing and watching, my life has been enriched by shared experiences, family bonds, and friendships forged. The true power of sport. With football front and centre. 


For more than a decade I’ve had the best job around, helping brands, sponsors and rightsholders use football to tell remarkable stories. And now, with MatchFit, the job has got better still.

The Team

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Andrew Szwajkowski

Creative Director

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Rob Leary

Senior Account Director

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Katie Baldwin

Senior Account Director

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Beth McHugh

Senior Account Manager

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Charlie Farmer

Senior Account Executive