MatchFit [mætʃ ˈfɪt]
The state at which you are able to perform at the best of your ability, typically resulting from a sustained period of training, preparation and dedication.
Combining more than a decade of PR and sports industry experience, our MatchFit journey started in a past-agency life back in 2014. Forming a natural account team with shared beliefs, we laid the foundations for a partnership that is ready to go today.
So, what you see is what you get. No more frustrating account team changes. When you choose to get MatchFit, you are also choosing us, Donald and Will. Bringing together years of partnership experience, we will be your team from proposal to performance.
We’re MatchFit, and ready to go.
It was always leading to this. Since I can remember, my personal and working life has been irrevocably intertwined with the world of sport.
There are the permanent markers that defined my childhood. You’ll have yours. For me it was climbing out of bed to watch the World Cup '90 Semi Final, awe at the majesty of the Barcelona Olympics, disbelief as the Ashes finally came home.
Whether participating or spectating, each was enriched by shared experiences, family bonds, and friendships forged. The true power of sport.
For over a decade I’ve had the best job around, helping brands, sponsors and rights holders use sport to tell remarkable stories. With a skillset honed at two best-in-class agencies, I’ve led famous integrated campaigns and helped nimble challenger brands punch above their weight.
MatchFit marks the start of another sporting chapter, and I'm ready to go.
My story is not unique. Like many others, my relationship with sport is one of joy, excitement, and a real sense of belonging.
If I think about the places that unite us as people, regardless of our background or beliefs, it’s hard to imagine many more powerful than a sports stadium.
It's shaped and changed my life for the better, no doubt about it. My love of football has created friendships for life - people I’ve shared the ecstasy of promotion with followed by the heartbreak of relegation in just less than a year.
Over the last five years of work, I've experienced things I could never have imagined. I've worked with clients on a wide range of campaigns, each of which has taught me something different. It's been a whole lot of fun, too. From twice playing football at the Camp Nou, to experiencing the style and glamour of Formula 1, it’s made me the person I am today.
I’m MatchFit, and ready to go.