LOOKING BACK ON AN AMAZING VITALITY WOMEN'S FA CUP FINAL CAMPAIGN

Over the past few action-packed weeks, the MatchFit team has been proudly supporting The Football Association in a remarkable journey leading up to the historic Vitality Women’s FA Cup Final. Our ventures took us across London and Manchester, where we engaged with the finalists and witnessed their incredible presence during player access days at Cobham and Carrington. The players’ charisma shone through in interviews with esteemed platforms such as Stylist, Joe.co.uk, BBC Radio 1, and SPORTbible.

Joined by Lionesses legends Rachel Brown-Finnis and Fara Williams, we embarked on a tour with the stunning trophy, gracing both cities. Our stops included Media City, where engaging interviews unfolded with BBC Breakfast, Radio 5 Live, Newsround, and BBC Sport. Moreover, collaborating with the charity foundations of the finalist clubs, we brought the trophy to local schools, witnessing first-hand the contagious excitement and inspiration among the next generation, ignited by the flourishing domestic game.

The cherry on the cake was at Wembley, which oversaw a record-breaking crowd of 77,390, celebrating Chelsea’s remarkable third consecutive cup victory. Amidst all the jubilation, we also bid a fond farewell to our exceptional client Kieran Theivam as he departs from The FA. Kieran’s pivotal role in advancing women’s football, fuelled by his profound knowledge, unwavering passion, and dedication, leaves the women’s game in a significantly fortified state compared to when he started.