Launching 'Small Business United' with eBay
Following the announcement of eBay as a new partner of the EFL, we launched ‘Small Business United’ – an exciting new initiative which will see eBay work with all 72 member clubs to donate advertising space for brilliant small, local businesses.
To kick off the sponsorship, we took EFL legend Dion Dublin along to AFC Wimbledon to meet Joe, a young eBay seller and owner of the 'JoeJoeJMS Cards and Collectibles' small business. Dion surprised Joe with the emotional news that his was the first business to benefit from ‘Small Business United’ at Plough Lane, with the moment captured in a short film.
The partnership got off to a flying start with more than 150 pieces of coverage across national and, the strategically vital regional media.
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Your Move, the Official Communities partner of the EFL, had launched the ‘Your Club Your Kit’ campaign. Setting out to provide over 100 kits to grassroot football clubs throughout the UK, each participating Your Move branch was part of a promotion to giveaway a new club kit to a local team.
To promote the campaign and drive entries across England, we surprised local Norfolk Sunday League team Salhouse Rovers FC with a visit from Norwich City legend Grant Holt.
Fresh from getting involved in training with the grassroots club, Grant carried out interviews with a range of national and regional media in support of the campaign. In total more than 130 pieces of coverage ran directly driving readers to enter the promotion with Your Move.
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Driving Entries to ‘Your Club Your Kit’ for Your Move
Tackling the Stigma of Mental Health in Football
Working alongside EFL and their charity Mind, we used the hook of World Mental Health Day to highlight the positive role football can play in tackling this issue.
The live exhibit at Kings Cross Station used four footballers to creatively dramatise the statistic that 1 in 4 people will suffer a mental health problem in the UK this year.
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