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Driving Entries to ‘Your Club Your Kit’ for Your Move

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Your Move, the Official Communities partner of the EFL, had launched the ‘Your Club Your Kit’ campaign. Setting out to provide over 100 kits to grassroot football clubs throughout the UK, each participating Your Move branch was part of a promotion to giveaway a new club kit to a local team. 

 

To promote the campaign and drive entries across England, we surprised local Norfolk Sunday League team Salhouse Rovers FC with a visit from Norwich City legend Grant Holt. 

 

Fresh from getting involved in training with the grassroots club, Grant carried out interviews with a range of national and regional media in support of the campaign. In total more than 130 pieces of coverage ran directly driving readers to enter the promotion with Your Move.

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Tackling the Stigma of Mental Health in Football

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Working alongside EFL and their charity Mind, we used the hook of World Mental Health Day to highlight the positive role football can play in tackling this issue.

 

The live exhibit at Kings Cross Station used four footballers to creatively dramatise the statistic that 1 in 4 people will suffer a mental health problem in the UK this year.

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