Showcasing the Power of Football through the Lens of GoalClick
On behalf of The FA, we were delighted to announce the partnership between England Football and Goal Click, a global storytelling platform, telling the powerful stories of disability football in England through the eyes and words of those involved.
We connected with leading cultural lifestyle and football crossover titles to raise the profile of a special photography series, showcasing the football lives and communities of a cross-section of the disabled football community through analogue photography.
We helped spread awareness of the inspiring stories of Matt Crossen, captain of England Men’s Cerebral Palsy team, Sarah Griffiths, a hospital doctor and volunteer, and Callum Branch, a member of Basildon Frame Football team. This has been one of many para football projects we’ve loved supporting The FA on, including the promotion of England Men’s and Women’s Blind, Partially Sighted, Deaf, and Cerebral Palsy football camps at St. George’s Park.
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Launching the ‘Biggest Ever Football Session’ for The FA
Every child should have the right to play football. That’s why we were incredibly proud to support our client The FA’s #LetGirlsPlay campaign recently with the “Biggest Ever Football Session”.
Over 90,000 girls (enough to fill Wembley Stadium!) across the country united to take part in the sessions, united by the same love of football.
We had great fun running simultaneous media events at primary schools in London and Manchester, and it was brilliant to see the campaign covered by the likes of BBC News, ITV London, Sky Sports News, talkSPORT and PA Media.
It’s shaping up to be a huge year for women’s football, and campaigns such as Let Girls Play are vital in ensuring that all girls who feel inspired to play the beautiful game will have the opportunity to do so.
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Commemorating 50 Years of the Women's FA Cup
On 5th December, the 50th anniversary of the Vitality Women’s FA Cup Final was played at Wembley Stadium between Arsenal and Chelsea.
As an important milestone to celebrate and reflect on 50 years of the Women’s FA Cup, we worked with five of the winning captains from each decade of the competition. These inspiring players each wrote a letter titled ‘Dear Women’s FA Cup’, captured in a short film.
Three of the captains took part in media interviews across a wide variety of sectors in the build-up to the Final. The stories of the captains garnered significant press attention, with the letters included in the match-day programme before being donated to the National Football Museum.
Despite being a winter Final, delayed due to COVID-19, the fixture attracted over 40,000 spectators, with a peak television audience of over 1.5m.
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Marking the Road to Australia and New Zealand for the England Lionesses
In another huge year for women’s football in England, a new journey has begun on the road to Australia and New Zealand for the FIFA Women’s World Cup 2023!
As the home qualification campaign kicked off at Southampton’s St Mary’s Stadium on Friday 17th September, Lionesses legend Fara Williams was on hand to encourage local families to attend the home fixture vs North Macedonia.
In a nod to the host cities lying in wait for 2023, Fara surprised football-loving families on Aussie and Kiwi-inspired street names with their very own tickets for the game, including the likes of Sydney Road, Wellington Avenue and Adelaide Road, to name a few!
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Helping Parents and Kids Discover Football Play
Challenged by The FA with raising awareness of their kids football app FA SuperKicks, our campaign focussed on new research into the lives of 2,000 parents with 5-8 year old children.
Revealing that four out of five parents [78%] admit they will have difficulty keeping their children entertained throughout the summer, our story delivered more than 300 pieces of coverage which positioned The FA SuperKicks as a great solution.
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