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Marking the Road to Australia and New Zealand for the England Lionesses

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In another huge year for women’s football in England, a new journey has begun on the road to Australia and New Zealand for the FIFA Women’s World Cup 2023!

 

As the home qualification campaign kicked off at Southampton’s St Mary’s Stadium on Friday 17th September, Lionesses legend Fara Williams was on hand to encourage local families to attend the home fixture vs North Macedonia.

 

In a nod to the host cities lying in wait for 2023, Fara surprised football-loving families on Aussie and Kiwi-inspired street names with their very own tickets for the game, including the likes of Sydney Road, Wellington Avenue and Adelaide Road, to name a few!

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Helping Parents and Kids Discover Football Play 

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Challenged by The FA with raising awareness of their kids football app FA SuperKicks, our campaign focussed on new research into the lives of 2,000 parents with 5-8 year old children.

Revealing that four out of five parents [78%] admit they will have difficulty keeping their children entertained throughout the summer, our story delivered more than 300 pieces of coverage which positioned The FA SuperKicks as a great solution.

Click to see the story at: